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Ver la Versión Completa : El 53% de los concesionarios tendrá que cerrar algún centro o perder alguna marca


Guillote
12-09-2008, 09:03:10
El 53% de los concesionarios tendrá que recurrir al cierre de algún centro o a abandonar alguna de las marcas con las que trabajan para asegurar su viabilidad, según datos de la empresa de gestión de compañías en crisis Improven, que celebró hoy la jornada "Claves para mejorar la competitividad de los concesionarios de automóviles".

El socio director de Improven, Eduardo Navarro, manifestó que los concesionarios tienen que plantearse cosas hasta ahora impensables, como la discontinuidad de centros o de marcas, porque "las ventas van a seguir mal en los próximos meses".

Según Improven, la mayor parte de los concesionarios no están reaccionando ante el nuevo entorno económico, debido, entre otros factores, a la falta de profesionalización en la gestión, lo que está comprometiendo la viabilidad de muchas empresas del sector.

Así, la continuidad está especialmente comprometida en los casos de empresas con "parálisis" en sus decisiones, y la situación se agrava cuando los concesionarios tiene una rentabilidad precaria o están altamente endeudadas por la adquisición de activos inmobiliarios para nuevas aperturas.

De acuerdo con el análisis de Improven, los principales problemas de los concesionarios son la baja eficiencia comercial, la presencia de centros no rentables, un 'stock' excesivo, la poca orientación al cliente, una operativa de taller poco optimizada, la falta de control en el departamento de usados y un sistema de control mejorable.

"Los concesionarios de automóviles han tenido muchos años boyantes, pero ahora no están reaccionando con la contundencia necesaria para el cambio de ciclo que estamos viviendo", apuntó Eduardo Navarro, quien abogó por una nueva relación entre marcas y concesiones. "La relación entre fabricantes y concesionarios siempre ha sido desigual, pero en estos momentos en particular es casi insostenible", enfatizó.

Por último, Improven apunta que las empresas del sector están acostumbradas a que sea el cliente quien compra, y poco preparadas para adoptar una actitud proactiva en la venta. En esta línea, el equipo comercial no está acostumbrado a luchar por la venta como los vendedores de otros sectores.

http://www.europapress.es/economia/noticia-economia-motor-53-concesionarios-tendra-cerrar-algun-centro-perder-alguna-marca-sobrevivir-20080911170105.html

yfgyagerg
08-11-2011, 06:55:19
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And I do not have all the answers, believe me.

Just a lot of them. And learning more all the time.

Of course, if you're working online, you're always learning, because the minute you think you've got something down pat, it all changes.

Take for example this idea of publishing a newsletter. When I first started out, it was the one thing you absolutely HAD to do in order to be successful. So I did it - and I think I did a pretty fine job, if I say so myself. (I just did).

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I think that, for the most part, it's a monumental waste of time. At least in the current online climate. Perhaps it will change and once again we'll be able to get our mail to our intended recipents. Until then, I'll focus my energies elsewhere.

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Which brings me to the first part of the title of this article.

Waffle House.

Gurus are always talking about how they spend their mornings sipping their lattes at the local coffee house while working on their laptops and how you can do the same when you become as successful as they are.

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Ever REALLY look around at those people there?

B-o-r-i-n-g.

Since I don't own a laptop, the idyllic picture of sipping my Americano while working on my website isn't going to be a reality for me. Nor is it for most people who work at home.

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I'm sorry.

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And while you're there,moncler (http://www.doudoune-moncler-pascherfr.com), take a look around. Now here's where you'll see much more of a cross-section of society, because just about everyone LOVES Waffle House. If you don't, well - everyone's entitled to their opinion, I suppose.

That's where this anti-guru hangs out.

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About The Author

Cathy Bryant has, yet again, revamped her long-published website http://www.homebizjunction.com and invites you to visit there for information on how to generate an income from home. Although no longer publishing her newsletter,christian louboutin (http://www.christianclouboutinpascher.com), she does invite you to join her mailing list, which she sends out on an occasional basis.

You have permission to reproduce this article in your newsletter and/or on your website provided the resource box remains intact and with the article.

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